BRAND DESIGN WORKSHOP
Designing a successful brand can be an intimidating challenge. We will help you define your brand identity and give you a head start on the brand creation process. This workshop will demonstrate how to apply the brand identity strategy to a small business idea.
Brand discovery is more than just a logo on a piece of paper. It's the culture, vibe, and feeling of your company. It's who you are and what you do. And it can be a powerful tool to help drive growth. We will create a complete brand image that will communicate your brand message effectively.
This brand workshop will have the following stages and outcomes. We’ll deliver all files and formats as required.
1. Brand Strategy & Creative Direction:
At this stage, we ask the client to fill out a detailed questionnaire about their brand and do a brainstorming session with our client on board to get an insight into their vision. We prepare a Brand overview document that includes the Brand Name, Brand Niche, Brand Statement, Brand Tagline, Brand Story, Target Audience/Buyer Persona, etc. We present our client with a Visual presentation having two mood boards as per their vision to decide on creative direction for the next stages.
2. Brand Presentation:
At this stage, we take up the selected mood board and create a brand identity for your brand. We follow a one-logo concept branding approach for our all branding projects. We'll present you a brand presentation where you'll be able to see your new brand logo, secondary logo, color palette, brand typography, brand sub-marks, and a few mockups.
3. Brand Touchpoints.
Once you've approved the brand identity, we work on brand touch points such as brand patterns, brand guidelines, packaging, social media graphics, business cards, letterhead, or much more as per your contract and deliver as promised.
We generally don't do just logo but we do create personal budgeted packages for our clients to cater their design needs. Don't hesitate to approach us for your next design project.
R eady to start the project? No two design projects are same. Therefore we'll put together a personalised proposal once you've shared with us your requirements. The proposal will give you an overview of how and when things will work and how much would it cost. What are you waiting for? Tell us about your project requirements and ask us for a bespoke quote.
sOCIAL MEDIA Design & Management
Social media presence talks to your audience more than anything. Now-a-days people take a glance at social media before making a decision about their purchase or anything at all. Engaging content is what one needs to grow their social presence and therefore we’re offering top notch design services for Social Media. We curate as per your requirements. Our social media content includes every type of content.
- Single Posts
- Carousel/Album Posts
- Short Videos/ Reels
- Long format Videos
- Infographic Posts and much more
“Design is not just what it looks like and feels like. Design is how it works.” –Steve Jobs.
Your Social Media needs to be managed properly if you want to grow organically. A social media manager always keep tabs on up-to-date trends and social media news to keep social media updated. We offer management services for all social media platforms.
- Refresh your bio/content tone if needed.
- Social Media Strategy - social calendar/campaigning as per your content pillars
- Hashtag Strategy
- Posting on best Times
- Nurture your community by engaging before and after posting
- Keeping tabs on analytics ( such as campaign success, Number of followers, which content type is performing etc) and make changes accordingly
- Alerting you regarding queries
- Makes sure available for any online crisis
- Helps you solve any problem that arise with your social accounts.
CONTENT IDEATION & STRATEGY
Content is the king. If you want to thrive with ever-evolving internet space, you need to generate unique content ideas and come up with engaging content. It is necessary to keep your buyer’s journey in mind while creating your content.
If you are new to content creation or want to refresh your content or burn out creating, you can contact us to help you come up with content strategy that can actually benefit in your long run. We will help you in setting up a system that can help your brand set in right direction in terms of content.
Content marketing strategy helps you to create dynamic content for your audience. We will take the time to understand your brand and product, find out their core values & how they can be represented in your unique way.
Our team works with you every step of the way to create effective content.
If you don't already have a Brand Story, no worries, we help you to develop your story - What are you doing, why are you doing, what you are doing and How are you doing this.
We help you with long term content planning to make sure your social media content aligns with your monthly business goals as well as yearly.
In long term planning we help you in:
1. Setting your marketing goals for the required period.
2. Auditing or assessing your organisation’s initiatives and assets.
3. Identifying the buyer’s journey for you - your buyer personas.
4. Content Keyword Research.
5. Content Ideation.
We help you gather resources that you should follow for content ideation.
6. Content Pillars - Topics and subtopics which you can refer to again and again for content ideation ideas for long time.
We also help you build a content framework for you. A content creation framework includes:
1. Conceptualising content as per brand values.
2. Planning a timeline - so each task can be tracked.
3. Creating a workflow - making sure content creation is a smooth process.
4. Reviewing and editing content - to finalise your content it must be reviewed and edited.
5. Organizing and storing content - the final step where everything is ready to publish. We organize your existing content as well.
We help you research the right tools as per your needs and problems. With such fast paced and ever changing world, you need to have the system to orgnaize and manage your digital marketing.